Locals Only Project

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The Locals Only Project provides Nativeā„¢ Eyewear an opportunity to turn their focus to one incredible outdoor town every year; to uncover the lifestyle of a new community of natives; to share in the beauty of a homegrown spirit and spread it to those who share their core values of adventure and exploration. Myself and a small team at Motive were tasked with bringing this amazing program to life as a stand alone website for the first time in 2014.

Role Design, UX

Native-LOP Homepage
Homepage

Mobile Lifestyle

Mobile-optimization was made a primary goal of the site to ensure that the Locals Only Project was accessible via any device, an important factor in the way the intended audience would be accessing the content.

Device Agnostic
Towns Page
Towns Detail
Story Detail
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