Vectorform

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Vectorform is a digital agency/innovation partner that helps organizations define the future and solve the complex problems to get there. I was honored to be part of a small team tasked with reimagining their digital front-door in early 2016.

Role Design, Front-End Development, UX

Vectorform Intro

The Challenge

Our primary challenge with the project was figuring out how to translate the dynamic nature of Vectorform in a digital space that balances aesthetic and interaction while communicating clearly the company story and capabilities. This challenge was addressed by prioritizing the content message and building around it with a flexible UI system.

My Role

My role on the project was to help direct design while leading the development effort. The design effort was lead by Ross Legacy and supported by Corinne Ray while Trevor Anulewicz provided creative direction and lead content strategy.

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