The Psychology of Design

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A List Apart
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Featured, UX, Psychology

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The Psychology of Design

Designers can leverage psychology to build more intuitive, human-centered products and experiences. Instead of forcing users to conform to the design of a product or experience, we can use some key principles from psychology as a guide for designing how people actually are. But knowing where to start can be a challenge. Which principles from psychology are useful? What are some examples of these principles at work? In this article, I cover the basics and discuss the ethical implications of using psychology in design.

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