Over the past year, I’ve been working hard on a book that expands on many of the principles from my website Laws of UX. Today, I’m happy to announce that this book is available on Bookshop, Amazon and Barnes & Noble for pre-order, and a digital version is available now on O’Reilly Online Learning. In this book, I deconstruct familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered.
What you’ll learn
- How aesthetically pleasing design creates positive responses
- The principles from psychology most useful for designers
- How these psychology principles relate to UX heuristics
- Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
- Ethical implications of using psychology in design
- A framework for applying these principles
Where you can find it
- Bookshop, which financially supports local, independent bookstores
- Barnes & Noble
- O’Reilly Online Learning
- Google Play
If you’ve found value in the Laws of UX website then this book is for you. It’s an accessible introduction to the psychology fundamentals that have a direct influence on design and how people process and interact with the interfaces we create. It’s full of examples, and intended to be easily read and referenced by designers who wish to incorporate this information into their daily work.